Digital Graphic Design (In-House)
At Book Outlet, I'm responsible for creating captivating email campaign designs, trending social media content, and compelling Google and Meta advertisements that highlight our value proposition of brand new books at unbeatable prices.
By collaborating with the in-house marketing team, I help craft a cohesive brand identity that resonates with our customers and drives sales, ensuring that every design reflects our passion for books and the excitement of discovery.
Email Campaigns
Brief & Process
The Brand team and CRM team collaborated and provided a detailed brief, including any creative direction. I worked closely with the Copywriter to ensure the visual design complemented the messaging. The email had to be responsive, accessible, visually appealing, and feature clear call-to-action buttons.
The Brand team and CRM team collaborated and provided a detailed brief, including any creative direction. I worked closely with the Copywriter to ensure the visual design complemented the messaging. The email had to be responsive, accessible, visually appealing, and feature clear call-to-action buttons.
Design Development
Figma was utilized to create the initial wireframe for the design. Following a creative meeting to gather feedback and discuss potential iterations, the design was refined and finalized. A prototype link was then added to the project brief, along with any exported graphics or images, ensuring all assets were organized and easily accessible for the CRM coordinator to recreate the design in Klaviyo.
Figma was utilized to create the initial wireframe for the design. Following a creative meeting to gather feedback and discuss potential iterations, the design was refined and finalized. A prototype link was then added to the project brief, along with any exported graphics or images, ensuring all assets were organized and easily accessible for the CRM coordinator to recreate the design in Klaviyo.
Tools Used: Figma, Illustrator, Photoshop, Canva
Social Media Content
Brief & Process
Collaborated closely with the Brand team and CRM team to develop content that aligned with the brand’s goals and resonated with its target audience. The process began with a detailed brief, outlining key objectives, messaging, and visual guidelines.
Collaborated closely with the Brand team and CRM team to develop content that aligned with the brand’s goals and resonated with its target audience. The process began with a detailed brief, outlining key objectives, messaging, and visual guidelines.
Design Development
Designer creates engaging visuals and UGC-inspired videos mainly for Instagram, TikTok, Facebook, and Pinterest, including product features, promotions, and trends. Designs are optimized for different formats like stories, carousels, and static posts, ensuring brand consistency, maximizing audience engagement, and considering accessibility and social media safe zones. The final content is sent to the CRM team, is scheduled, and published to align with the brand’s strategy, resulting in increased engagement and sales.
Designer creates engaging visuals and UGC-inspired videos mainly for Instagram, TikTok, Facebook, and Pinterest, including product features, promotions, and trends. Designs are optimized for different formats like stories, carousels, and static posts, ensuring brand consistency, maximizing audience engagement, and considering accessibility and social media safe zones. The final content is sent to the CRM team, is scheduled, and published to align with the brand’s strategy, resulting in increased engagement and sales.
Tools Used: Illustrator, Photoshop, Canva, CapCut
Web Design
Brief & Process
Process begins with a high level calendar outlining key dates, promotions, objectives, and messaging. Detailed briefs with creative direction, related copy, and specific product to feature are provided to Designer.
Brief & Process
Process begins with a high level calendar outlining key dates, promotions, objectives, and messaging. Detailed briefs with creative direction, related copy, and specific product to feature are provided to Designer.
Design Development
Designer wireframes each update or launch for creative review. After considering all feedback, copy and product is finalized and is sent off to the brand's Coordinator to add alt text, links, and publish page.
Designer wireframes each update or launch for creative review. After considering all feedback, copy and product is finalized and is sent off to the brand's Coordinator to add alt text, links, and publish page.
Tools Used: Figma, Builder.io, Illustrator, Photoshop, Canva
Paid Media Assets
Brief & Process
Brand team collaborates with Clue, a third-party advertising agency, outlining campaign objectives, goals, target audience, creative sets, and channels. Designer takes back Clue's brief and researches past campaigns or competitor's ads for inspiration. Concepts are presented to Brand Manager for approval. Designer and Coordinator work together to storyboard any video ads, specify product to feature, gather props and shooting space.
Design Development
The Designer and Coordinator collaborate closely during video shoots, with the Designer handling set preparation and modeling the products, while the Coordinator manages camera angles and lighting. Following the shoot, the Designer edits the videos in Canva or CapCut, adapting them to various platform specifications and sizes. For static or GIF ads, the Designer leverages Illustrator and Creatopy to efficiently create and optimize assets.
Tools Used: Creatopy, Illustrator, Photoshop, Canva
Brief & Process
Brand team collaborates with Clue, a third-party advertising agency, outlining campaign objectives, goals, target audience, creative sets, and channels. Designer takes back Clue's brief and researches past campaigns or competitor's ads for inspiration. Concepts are presented to Brand Manager for approval. Designer and Coordinator work together to storyboard any video ads, specify product to feature, gather props and shooting space.
Design Development
The Designer and Coordinator collaborate closely during video shoots, with the Designer handling set preparation and modeling the products, while the Coordinator manages camera angles and lighting. Following the shoot, the Designer edits the videos in Canva or CapCut, adapting them to various platform specifications and sizes. For static or GIF ads, the Designer leverages Illustrator and Creatopy to efficiently create and optimize assets.
Tools Used: Creatopy, Illustrator, Photoshop, Canva
