Book Outlet old logo before brand refresh by Jessalyn BondocBook Outlet portfolio — brand and campaign design by Jessalyn Bondoc"

A cheeky little mark making its debut on our shiny new logo

That tiny mark is the birthmark of a bargain book called a remainder mark on publisher overstock books. We purchase them directly and pass the savings straight to you. Great books, second chances, better prices.

the opportunity

Book Outlet's logo wasn't keeping up with where the brand was heading. Compared to other brands, it felt a bit stuck in time and held back the brand when it was trying to stand out and grab attention in a crowded market.

Before we even sketched anything out, we started with three core questions. These are the same ones we always ask for brand work, but this time applied to a retailer that already had a solid reputation and recognizable presence.

What is the brand's aesthetic?
  • Relevant
  • Bold
  • Sleek
  • Witty

What makes our brand different from others?
  • Brand-new books
  • 50% or more off list price
  • Trendy titles and hidden gems

What are the brand’s current goals and objectives?
  • Level up the branding
  • Become the one-stop book shop for all readers
  • Solidify the brand identity further

the redesign

A book icon with the remainder mark, paired with our wordmark in Red Hat Display. We've deepen the signature red that made our brand recognizable, but gave the mark itself a modern update that feels fresh and current.
Email Design
Organic Social
Web Design
Paid Media
Email Design
Organic Social
Web Design
Paid Media
Email Design
Organic Social
Web Design
Paid Media
Email Design
Organic Social
Web Design
Paid Media
Email Design
Organic Social
Web Design
Paid Media
Email Design
Organic Social
Web Design
Paid Media
Email Design
Organic Social
Web Design
Paid Media
Email Design
Organic Social
Web Design
Paid Media
Email Design
Organic Social
Web Design
Paid Media
Email Design
Organic Social
Web Design
Paid Media

the day-to-day

Beyond the redesign, I manage the creative work across your entire marketing funnels, the everyday stuff that keeps things running smoothly week to week.
Red cartoon book character next to a laptop displaying Book Outlet website on a blue background

Web Design

Designing eye-catching graphics and landing pages that keep your storefront vibrant, engaging, and fresh for product features and promotions that make visitors want to stick around.

Email Layout Design

I design promotional and triggered email campaigns that drive sales, deliver interactive experiences, and keep you automatically updated wherever you are in the Book Outlet journey.
Book Outlet email design system by Jessalyn Bondoc — promotional and triggered flows

Short-Form Organic Content

Organic content across Instagram, Facebook, TikTok, Pinterest, and YouTube Shorts, translating the brand voice for each platform's actual audience.

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Paid Social Content

Paid ad videos that stops the scroll and converts.

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Where I'm Taking It
the impact of data-driven design

I'm currently evolving our paid social toward more human, UGC-style content, balanced with clean product and value-proposition ads. It's early, but the direction is deliberate: make the ads feel like a person, not a billboard.

+30% YoY
Conversions

on Paid Media campaigns

+20% YoY
Return on Ad Spend

on Paid Media campaigns

+80% Lift
Engagement

on Organic Social & Email