A cheeky little mark making its debut on our shiny new logo
That tiny mark is the birthmark of a bargain book called a remainder mark on publisher overstock books. We purchase them directly and pass the savings straight to you. Great books, second chances, better prices.
Book Outlet's logo wasn't keeping up with where the brand was heading. Compared to other brands, it felt a bit stuck in time and held back the brand when it was trying to stand out and grab attention in a crowded market.
Before we even sketched anything out, we started with three core questions. These are the same ones we always ask for brand work, but this time applied to a retailer that already had a solid reputation and recognizable presence.
A book icon with the remainder mark, paired with our wordmark in Red Hat Display. We've deepen the signature red that made our brand recognizable, but gave the mark itself a modern update that feels fresh and current.
Beyond the redesign, I manage the creative work across your entire marketing funnels, the everyday stuff that keeps things running smoothly week to week.
Designing eye-catching graphics and landing pages that keep your storefront vibrant, engaging, and fresh for product features and promotions that make visitors want to stick around.
I design promotional and triggered email campaigns that drive sales, deliver interactive experiences, and keep you automatically updated wherever you are in the Book Outlet journey.
Organic content across Instagram, Facebook, TikTok, Pinterest, and YouTube Shorts, translating the brand voice for each platform's actual audience.
Paid ad videos that stops the scroll and converts.
