Portfolio 2026
Graphic Designer ✦ Creative Strategist ✦ Illustrator
I build brands with distinct style and polish that bridge human connection across every touchpoint and platform. It's the moment when the design aligns ambition with imagination and receiving the receipts proving it worked.
Book Outlet's original logo missed the mark—it sold discounts but didn't explain what the company actually does. The rebrand centers on a single detail: the small mark on a bargain book's page edge that identifies overstock and returned inventory.
The new identity builds directly from that mark. A book with a dot becomes the logo, instantly communicating what Book Outlet sells, why prices are lower, and why the mission matters—giving books a second life at 50%+ off.
The rebrand includes a primary logo with two lockups, a standalone wordmark and brandmark, comprehensive brand guidelines, and design systems for email, web, and social. The brandmark is now trademarked and live across the website, email, and organic social.
I introduced a mascot named Dash. He's the logo personified as a quirky humanized book that brings personality to the brand.
KeyCliq lets commercial property owners generate, manage, and track their whole ecosystem of digital keys from one dashboard. In a competitive proptech market, the logo had to build trust fast and feel modern, and it had to embody the product's core values: security, innovation, and control.
A logo and starter identity for a Canadian industrial chemical supplier launching into a competitive market. The real work was helping a first-time client figure out what they actually needed.
I grew up in the one city that had a Book Outlet store, where my family could afford books and how I fell in love comics and fantasy books. This led me to anime, then art, then design, and years later I'd end up designing for the same bargain bookstore that made a reader and artist out of me.
That's how I work, too. I notice the detail everyone else walked past, the mark on a page edge, the thing a client can't quite put into words, and I make it the point. I care as much about the number as the moodboard. The work I'm proudest of looks considered and it does its job.
Illustrator • Photoshop • InDesign • Figma • Canva • CapCut
Shopify • Contentful • Meta • Google • TikTok • Klaviyo • HTML/CSS
Motion Creative Strategy • HubSpot Email Design • HubSpot Social Media Design
St. Catharines, ON • Niagara Region
English • Tagalog (Filipino)
Ready to collab on your next project?
Let's chat about it. Open to freelance brand and illustration projects across Canada.