Turning your physical keys into a searchable digital library
KeyCliq is a digital click solving a physical key problem.
the concept
With a saturation of key-shaped logos, it was a challenge to make this identity unique. From initial discussions and sketches, I respected the "q" key shaped, but it appeared outdated. I leaned in on transforming the "K" instead to resemble a key cut in a lock.
the logo
The client preferred the "q" key and to play with the lock graphic I showed in the other variation. I took the lock and converted it to a shield-like lock to add that element of protection to the brandmark. I decided to keep thing clean with the wordmark by only making the "q" the key.
